I was in the back row when Jeff Bezos told the audience, "There are two ways to build a product. The first: a company starts with their strengths and builds to the needs of the consumer. The second: a company starts with the needs of the consumer and builds (into) the strengths of the company." Bezos continued. Amazon.com is an example of the first. Amazon built logistical strength and educated the customer on the benefits of ecommerce. The Kindl … Read More

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